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Apple Reshuffles Leadership to Bolster Health Services Ambitions

Apple Reshuffles Leadership to Bolster Health Services Ambitions

Published:
2025-10-10 10:19:02
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BTCCSquare news:

Apple is consolidating its health and fitness divisions under services chief Eddy Cue as longtime operations head Jeff Williams prepares to retire. The restructuring positions health as a Core pillar of Apple's services growth strategy ahead of its planned 2026 launch of Health+, an AI-powered subscription coaching service.

The move unites health lead Sumbul Desai and fitness head Jay Blahnik under Cue's leadership, signaling Apple's intent to deepen integration between its wearable hardware and recurring service revenue streams. Meanwhile, software chief Craig Federighi adds watchOS oversight to his responsibilities, while hardware lead John Ternus assumes full control of Apple Watch development.

|Square

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